MEET THE FOUNDER

WE LOVE JAPAN. 
And We Want You To Experience It The Right Way.

We are Joe and Leo. Two brothers, born and raised in Japan.

Growing up here gave me us deep love for the country and everything that makes it special.

 

Over the years, I started helping friends plan their first trips to Japan and realized just how overwhelming it can feel when you don’t know the trains, the culture, where to eat, or what to book ahead.

 

Today, that passion has grown into publishing multiple Japan travel guides, where we’ve helped over 10,000 travelers feel more prepared and confident before their trip to Japan.

Get Our Japan Guide

Our Story

We never planned to start a Japan travel brand.

 

It really started with friends asking me for help before their trips.

 

Which train should I take?
 

Where should I eat?
 

Do I need to book this ahead?
 

What are the cultural rules I should know?

 

The more people I helped, the more I realized how overwhelming Japan can feel when you didn’t grow up here.

 

For us, Japan has always been about the little things.

 

Finding an amazing restaurant you would’ve never discovered on Google.

 

Knowing exactly which train to take without second guessing yourself.

 

Understanding the culture so you can travel respectfully.

 

Spending more time enjoying your trip instead of figuring everything out as you go.

Your trip to Japan shouldn’t feel stressful just because no one explained these things to you.

Why We Started Farr East

After helping more and more people plan their trips, one thing became clear.

 

Travelers weren’t just looking for more information.

 

They wanted someone to simplify it.

 

They wanted to know what was actually worth doing, what to book ahead, where to eat, how to get around, and what mistakes to avoid.

 

So we created our travel guides to give travelers the kind of practical, local advice I’d give my own friends before they came to Japan.

 

Whether it’s navigating the trains, finding better food, understanding the culture, or planning each day with less stress...

 

Our goal is simple:

We want help you feel confident before you ever land in Japan.

JOIN 10,000+ TRAVELERS WHO’VE PLANNED JAPAN WITH FARR EAST

Our Guides

Everything I Wish Every First-Time Visitor Knew

All the local advice, practical tips, maps, and planning help I kept giving friends; now in one place.

The Ultimate Tokyo Guide

Built by locals to help you plan smarter, avoid common tourist mistakes, and experience more of Japan.

Instant Download · Lifetime Updates

Get The Tokyo Guide

Ultimate Japan Travel Guide Bundle

Tokyo, Kyoto, Osaka, local maps, itineraries, practical travel advice, and more.

Instant Download · Lifetime Updates

Get The Complete Bundle

Get The Latest Information About Japan

Japan changes quickly.

 

Laws change.
Reservation systems change.
New attractions open.
Recommendations get outdated.

 

That’s why our guides are digital.

 

We keep them updated, and future updates are included.

 

You can also download them for offline access while you travel.

 

No heavy guidebooks.
 

Just everything you need, right on your phone. Whenever you need it. 

You Don’t Have To Figure Japan Out Alone

Thousands of travelers have already used our guides to prepare for Japan. Here are a few things they’ve told us:

“Really grateful for this guide because it gives me the peace of mind that I need.”

Liz Verified Customer

“Everything you need straight and to the point.”

Draper Verified Customer

“I used it the entire trip. Even my skeptical partner ended up thanking me for getting this.”

Jasmin Verified Customer