In 2022, Joe got a call from his friends. They were in Tokyo and they were not happy.

Every restaurant had a 90 minute wait. Every temple was packed. Every spot they had planned from Instagram looked nothing like what they were standing in front of. They had spent months getting ready for this trip. Watched every YouTube video. Followed every travel account. Done everything right.
And they were still stuck in line, overpaying, and watching their trip slip away one wasted hour at a time.

Joe knew exactly why.

Most Japan travel content is made by creators who have visited once or twice. They show you Shibuya Crossing and Ichiran Ramen because that is what gets views. Not because it is the best Japan has to offer. They are not locals. They do not know what they are sending you into. And when your trip falls flat, they have already moved on to their next video.

Joe decided something had to change.

He spent months talking to locals and going through Japanese food blogs and forums. Then personally tested every single recommendation before it made the cut. No tourist traps. No overhyped spots. Only the places worth your time.

That is how Farr East was born. The only Japan guide built on real local advice. Custom Google Maps, ready to use itineraries, and recommendations from people who actually live there.